ANTONY HOFFMAN | DIRECTOR & CAMERAMAN
In his native South Africa, Antony became a filmmaker and journalist for International Press Syndicates AP and BBC, documenting the anti-apartheid uprisings in the embattled townships around Cape Town. Fascinated by the violent human drama unfolding before him, Antony developed a raw and unaffected storytelling style that has since come to define him.
Antony moved to the US and studied at the prestigious AFI school in Los Angeles, the youngest student in its history, renowned for kick starting many esteemed filmmakers careers, he proved a quick study and soon after embarked on a career as a filmmaker, directing red planet for warner bros in 2000,
He has had a prolific career as a director and cinematographer, shooting award winning commercials and films campaigns across the globe, lived and worked in Italy and shanghai for many years, his international experience working alongside many top flight actors and and athletes has garnered several Gold and Silver awards at Cannes Lions festival, The London Film Festival and the NY Clio Awards and ADDY awards and DGA nominations. Renowned for his bold visual style and deft storytelling skills he has been a staple of multiple Super Bowl commercials, including Budweiser's first iconic “Clydesdales football” which won the gold Lion at the Cannes Lions International Festival and is part of a permanent collection at the New York Museum of Modern Art. his recent super bowl ad Fiat’s “Blue Pill” debuted at number one on the Super Bowl ad meter as did the "swat mom" for weather tech in 2022.
A bold mix of action storytelling with a distinct cinematic flair has been his calling card. regarded as one of the top automotive directors in the world, creating campaigns for lamborghini, maserati, lexus, volvo cadillac mercedes AMG. Lexus and Ferrari amongst many others, clients entrusting him to evoke strong performances from actors the likes of Idris Elba, Benedict Cumberbatch, Antonio Banderas, Penelope Cruz, Patrick Dempsey. William Levy, David Beckham as well as some of the the biggest stars in Asia, Tony Leung, Edddie Peng, Fan Bing Bing, Karen Mok, Lin Chi Ling, Frequently collaborating with athletes such as Formula one world champions Fernando Alonzo to Michael Schumacher or international soccer campaigns for NIke and at&t for the most recent world cup..
In addition, he is well known in China, he has led the charge of foreign directors working on content films, one the most prolific and sought after directors in the China Advertising Market and has just been featured in the latest issue of Shots vol 24, focusing on Advertising in China. As a director he mostly is the cinematographer of his own films, and often called upon to shoot the print campaigns in conjunction with the creative team. recently for tag heuer with patrick dempsey in Italy, Idris elba for Toyota, and Heineken with Jedenna In Johannesburg and penelope cruz for nespresso, italy.
In addition he has several TV series and films that he has created including FOX HUNT for 20 century fox, another written by CBS SWAT writer mike gemballa's, RED BIRD is a TV series based on actual events in the high end car smuggling into asia. THE CHASE action packed heist series set in the world of EV cars created by himself with korbiain Hemberger for Sky Germany with Erik Barmark, former netflix exec producing, and TAXI WARS set in the urban battlefield of the taxi industry in Johannesburg.
Hoffman is repped by UTA and Artist international group.